Campaign Throwback: 'Soccer Moms'

This is the second installment of the 538 Politics podcast mini-series, “Campaign Throwback.” Across three episodes, we're taking a look back at campaign tropes from past elections such as, “it’s the economy, stupid,” or “soccer moms” or that question about which candidate you’d rather share a beer with. We’ll ask where those tropes came from, whether they were actually true at the time and if they still hold up today.

In our second installment: "soccer moms." In 1992, Bill Clinton won the presidential election in what was called the "year of the woman" after a record number of women ran for office and won. As the 1996 election took shape, gender politics were still at the forefront of campaign coverage. As Clinton’s popularity was growing and Dole was lagging in the early polls, the idea took hold that “soccer moms” might either save Dole’s chances or ensure that Clinton made it over the edge. But when the election was all said and done, was that conventional wisdom correct?

Learn more about your ad choices. Visit

Share this episode:

The FiveThirtyEight Politics podcast is recorded Mondays and Thursdays. Nate Silver and the FiveThirtyEight team cover the latest in politics, tracking the issues and “game-changers” every week.

Follow this podcast:

How can I listen to other podcasts?

Click here to discover another podcast randomly, or here to browse our categories. Lazy? That's okay, we did some research and selected podcasts just for you.

And what is Podmust?

Podmust is a french project aiming to promote the best podcasts. You can help us by sharing this page (this also helps the podcast, by the way). Thank you! 🙏

Well, the bad news is: we're French. But the good news is: Podmust curates the world's podcasts so you can focus on staying informed or entertained. And voilà!

© Podmust 2024