Buying A Car on YouTube

On today’s episode, Candice Lim is joined by NPR producer J.C. Howard to walk through his personal experience of buying a car. The heyday of Toyotathon and Happy Honda Days are being replaced by car reviewers who have become influencers (and dealers) for major brands. From CarTok to CarTube, vloggers like EverydayChris and Gjeebs are not only upending the dealership model, but also creating parasocial relationships between cars and their consumers.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

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Slate’s new digital culture podcast ICYMI is here to digest all the latest chaos, trends, and #drama from the web — so you don’t have to. And for that, we thank hosts Madison Malone Kircher and Rachelle Hampton for their service. This bi-weekly podcast goes beyond the surface of our screens, covering not only what trouble the newest viral main character of social media got into, but also why it matters. It’s incisive, insightful, and miraculously always finds a way to cut through the static noise of the digital void to find the human side of it all.

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