The Journal.

Kraft Heinz's Big Breakup

September 3, 2025

Kraft Heinz's Big Breakup

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Kraft Heinz, the huge company behind Oscar Mayer Hot Dogs, Heinz Ketchup and Kraft Mac and Cheese, is splitting in two. Behind this split is a private equity company, the MAHA movement, and the "historically bad deal” that merged Kraft and Heinz in the first place. WSJ's Jesse Newman tells Jessica Mendoza about what’s changing in America’s pantry.

Further Listening:

Breakfast Battle: The Cereal Industry vs MAHA

The Fight to Kick Soda Out of Food Stamps

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