Beyond 8 Figures

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Do Epic Sh*t With Cool People with Michael Juergens, Bhutan Wine Company

Balancing work and personal happiness is never easy. But what if we told you that it’s not about balance but integration? Work-life integration is about weaving your personal interests and passions directly into your professional activities. Take Michael Juergens, for example: he started a winery in Bhutan by combining his passion and hard work, showing how this blend can lead to exciting business opportunities and happier life. And today, he’s sharing his journey to show how aligning what you love with what you do can help you achieve both personal and professional success. 


About Michael Juergens

Michael Juergens, an experienced wine enthusiast and entrepreneur, built Bhutan's wine industry from the ground up. Discovering in 2016 that Bhutan had no vineyards, he founded the Bhutan Wine Company, now boasting around 200 acres cultivating 16 different grape varieties. 


His journey into winemaking was fueled by over 25 years of traveling to global wine regions, where he gathered extensive knowledge and inspiration. Michael is not only a certified sommelier but also a master of wine candidate, reflecting his deep commitment to the wine world. His popular series, Drinking & Knowing Things, and its accompanying blog, translate his passion into accessible wine education.

Key Insights:

  • Choose the right partners. Collaborating with like-minded individuals can significantly impact your business’s trajectory. Working with people who share your vision and drive can enhance productivity and foster a supportive network, which is crucial for business growth.
  • Turn life experiences into opportunities. Any personal experience can lead to professional breakthroughs. Try viewing life's obstacles as chances to innovate and transform your business.
  • Plan for the long term. Success often requires patience and a long-term perspective. Entrepreneurs should focus on enduring goals and be prepared to invest resources into projects that will mature over time, ensuring lasting impact and stability.
  • Simplify your offerings. Making your products or services easy to understand and enjoy can widen your customer base. Demystifying your offerings will make them accessible to a broader audience, which can drive both engagement and loyalty.
  • Embrace big challenges. Taking on significant challenges can lead to breakthrough innovations and open up new markets. Entrepreneurs who are not afraid to step into complex or untapped areas can set their businesses apart from competitors and capture unique opportunities.


Michael’s best advice for entrepreneurs:

“If you're chasing passions without ulterior motives, inevitably, things materialize that you wouldn't have expected.”


Get Michael’s book “Drinking & Knowing Things”

Connect with Michael Juergens:


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Description by Beyond 8 Figures
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
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