Peloton’s been weathering a rough year. The home workout company soared high in the early days of the pandemic, when demand for its stationary bikes and treadmills exploded. Then people started to ease back out into the world, and a number of high-profile accidents on Peloton equipment caused demand for the machines to plummet. But Peloton is still at it, hoping that one of its new products will lure people back to its brand of prestige workout tech. The latest is Peloton’s new rowing machine.
This week on Gadget Lab, WIRED’s outgoing executive editor of news Brian Barrett joins us one last time to talk about the new Peloton Row, and whether it could prove to be a lifeboat for the sinking company.
Brian recommends that you subscribe to WIRED. Lauren recommends the fifth season of the podcast Fiasco, which is all about the AIDS crisis. Mike recommends Rachel Levin’s story in Bon Appetit called “I Eat Meat. Why Was Killing My Own Food So Hard?”
Brian Barrett can be found on Twitter @brbarrett. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.
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