What would make an editor/writer with a Conde Nast and Huffington Post pedigree chuck it all to start a cannbis-centric lifestyle magazine? As the co-founder of Gossamer, von Pfetten has channeled her love for travel, design, art, culture et al into a print venture that looks to update the stoner aesthetic for the 21st Century. We talk with the Vancouver born von Pfetten about her pride for BC Bud, her love-hate relationship with “wellness,” women in weed and why she thinks we make fun of Gweneth Paltrow and Goop.
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Hi, my name is David Hershkovits. As a founder and, until recently, editor-in-chief of Paper magazine, I have been a long-time advocate for cannabis reform and legalization as well as a supporter of the community and culture surrounding this movement. On Light CultureI, I’ll be exploring the exploding cannabis industry and its relationship to our lives and times as told through the voices of some of today’s most influential tastemakers — rappers, writers, artists, fashion designers, models, advocates and activists, influencers, entrepreneurs and others who live the cannabis life, respect its history and embrace its future. Light Culture is brought to you exclusively by Burb — where cannabis, clothing and culture intersect. Based in Vancouver, Canada, Burb hopes to build on the city’s legacy of tolerance and respect and on British Columbia’s great gift to the world — BC Bud. Follow us on Instagram @shopburb and subscribe to this podcast at shopburb.com/lightculture.