Starting Greatness

Starting Greatness ∙ Monday July 27, 2020 ∙ duration: 8:27

Lessons of Greatness: You are Yoda, not Luke

Nancy Duarte emphasizes that storytelling has been one of the most compelling tools of persuasion for centuries. But founders embracing the storytelling form often make a crucial mistake: They cast themselves as the protagonist in the hero's journey, rather than the specific people they intend to persuade. Getting storytelling right means the founder is the mentor of the story (ie Yoda), rather than the hero (ie Luke.) This is true whether the audience is the customer, future employees, investors, journalists, or the audience at your next TED talk.

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Host Mike Maples Jr from venture capital firm FLOODGATE offers lessons from the startup super performers—BEFORE they were successful—featuring interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Nextdoor co-founder Sarah Leary, Instagram founders Kevin Systrom and Mike Kreiger, and more. [This description is from Starting Greatness.]

Host Mike Maples Jr from venture capital firm FLOODGATE offers lessons from the startup super performers—BEFORE they were successful—featuring interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Nextdoor co-founder Sarah Leary, Instagram founders Kevin Systrom and Mike Kreiger, and more.


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