Yeah, That’s Probably an Ad

In Starburst’s 2007 commercial, “Bus Station,” we were introduced to a new character — the little lad who loves berries and cream. Recently, the spot has seen a surprise resurgence on TikTok, prompting new remixes of the character’s repetitive song and marionette-like dance. On this episode of ‘Yeah, That’s Probably an Ad,’ we’re joined by Adweek’s director of audience engagement Jess Zafarris to discuss the ad’s surprise comeback.