The Journal.

Can Xbox Get Back in the Game?

October 9, 2026
Can Xbox Get Back in the Game?

For years Xbox was the console of choice for serious gamers. But after a failed bet that it could revolutionize gaming through its streaming platform GamePass, the brand has been languishing. Now, a new CEO is overseeing a major turnaround effort. WSJ’s Ben Fritz lays out the new strategy. Imani Moise hosts.


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