The Journal.

What Happened to the Affordable Car?

September 10, 2026
What Happened to the Affordable Car?

New cars have gotten really expensive, with average prices hovering around $50,000. It's put potential buyers in a tough spot and instead, many drivers are keeping their cars for longer. WSJ’s Sharon Terlep explains the market and economic forces that squeezed out buyers on a budget and how the auto industry is adapting. Jessica Mendoza hosts.

Further Listening:
- Confused About Automated Driving Features? You’re Not Alone.

- Can the U.S. Keep Chinese Cars Out?

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