Brand suitability for Amazon Ads DVA+

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• First look: Barometer announced a brand suitability solution for Amazon Ads DVA+. Advertisers can activate Barometer's pre-bid brand suitability, to check that every podcast episode meets advertiser brand guidelines.
  • Amazon Ads DVA+ is a new way to produce display, video and audio campaigns, all in one place. Advertisers typically require brand suitability data to avoid putting their ads next to content they don't want to be associated with.
• WME launched its own "Creator Labs", described as an in-house digital operations team that helps creators build and scale their businesses on YouTube and elsewhere. There are eleven people on the team.
• Tomorrow, Oxford Road will run "The Deal Room" - a podcast upfront that isn't afraid to actually sell, according to CEO Dan Granger.

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