Creator vs. Influencer: The New Social Marketing Paradigm
Most Innovative CompaniesOn today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to former Fast Company senior editor and now Alto editorial director Jeff Beer about why the influencer bubble is finally popping.
Then Yaz talks to Cotopaxi CEO Lindsay Shumlas about Cotopaxi’s sustainability efforts, international expansion, and how they build credibility.
To check out Jeff’s reporting, go to: https://www.fastcompany.com/91576953/the-influencer-bubble-is-finally-popping
For more of the latest business and innovation news, go to fastcompany.com/news
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Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.
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