Why Most Influencer Marketing Fails with Alex Shebar

Most brands do not have an influencer problem. They have a strategy problem. Alex Shebar, founder of NYC Social Club, explains why generic campaigns, rigid scripts, and oversized creator lists fail to generate meaningful results. He breaks down how brands can find creators who match their audience, test content without wasting their budget, and build smaller communities that actually care.

We also discuss:

• Why 10 engaged followers can be more valuable than 1,000 passive ones

• How community managers keep online communities alive

• Why brands should stop trying to reach everyone

• The problem with publishing 100 mediocre posts a day

• How to identify and amplify content that is already working

• Why niche creators are becoming more valuable

• How Alex built NYC Social Club and began working with major brands

• What hackathons teach builders about deadlines and creativity

• Why consistency matters more than one viral moment

Alex's links:

NYC Social Club: https://www.NYCSocialClub.com

LinkedIn: https://www.linkedin.com/in/alex-shebar/

TikTok: https://www.tiktok.com/@featuringalex

Instagram: https://www.instagram.com/alexshebar/

Jason links:

https://linktr.ee/jasoncavness