eCommerce Fastlane

eCommerce Fastlane ∙ Thursday February 27, 2020 ∙ duration: 28:50

83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution

My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.

If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. 

Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. 

Let’s jump in a learn more!

What You Will Learn Today

  • How advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.
  • How to figure out which marketing initiatives are working best.
  • Why a third of all Shopify sales have no attribution associated with the order.
  • Why word-of-mouth is still the elephant in the room.
  • Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.
  • Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.

Links And Resources Mentioned In This Episode

Thank You For Listening

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New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunesStitcher, Google Play, or Spotify and don’t miss a single episode!

Proudly Sponsored By Justuno

Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. 


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I'm obsessed with entrepreneurship, commerce, and Shopify.

Learning and experimenting for nearly two decades, I've bootstrapped my way to building and scaling many successful brands, with a notable exit from my startup VisionPros.com.

I’m now the founder of eCommerceFastlane.com!

This commerce industry blog and weekly podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms.

If you have the desire to implement what's working today for direct-to-consumer (DTC) brands on Shopify, I'm excited you're here! Each week I share a data and strategy-driven approach to building and scaling lifetime customer loyalty.

I'm so proud and excited that you have a growth mindset and are a constant learner. I truly appreciate you and your entrepreneurial journey. 

[This section is from the podcast author. PodMust is not responsible for its content.]

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