Acquisition costs creeping up? If you're a Shopify brand treating creators as a gamble, TikTok Shop is turning them into a measurable acquisition channel.
In this episode, Myriah Castillo, president of Joybyte, breaks down:
- The "stoplight system" that tells you exactly which creator videos deserve paid ad spend
- How TikTok awareness drives a 20% to 40% lift in Amazon sales, tracked not guessed
- Why 80% of a healthy brand's TikTok Shop revenue comes from affiliates, and how to compound it
Whether you're launching your first product or scaling a $10M Shopify Plus brand, this conversation delivers strategies you can test this week.
📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-472/
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