My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.
If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”.
Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data.
Let’s jump in a learn more!
What You Will Learn Today
- How advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.
- How to figure out which marketing initiatives are working best.
- Why a third of all Shopify sales have no attribution associated with the order.
- Why word-of-mouth is still the elephant in the room.
- Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.
- Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.
Links And Resources Mentioned In This Episode
- Enquire - Email matt @ enquirelabs.com to extend the trial to 30 days!
- Enquire Shopify App
- Complete Guide to Attribution Surveys
- Facebook facing fraud charges
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Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.
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I'm obsessed with entrepreneurship, commerce, and Shopify.
Learning and experimenting for nearly two decades, I've bootstrapped my way to building and scaling many successful brands, with a notable exit from my startup VisionPros.com.
I’m now the founder of eCommerceFastlane.com!
This commerce industry blog and weekly podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms.
If you have the desire to implement what's working today for direct-to-consumer (DTC) brands on Shopify, I'm excited you're here! Each week I share a data and strategy-driven approach to building and scaling lifetime customer loyalty.
I'm so proud and excited that you have a growth mindset and are a constant learner. I truly appreciate you and your entrepreneurial journey.[This section is from the podcast author. PodMust is not responsible for its content.]
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