Bigger discounts don't win. Shopify brands offering 10% off in email pop-ups see better revenue per visitor than those offering 15%.
In this episode, Taras Talimonchuk, CMO at Claspo, breaks down what billions of pop-up views reveal:
- Why steeper discounts lift opt-ins but attract discount hunters who erode revenue per visitor
- The 3% opt-in ceiling most ESP-native pop-ups hit, and why anonymous traffic is the reason
- How agentic AI builds pop-up variants, runs the A/B tests, and optimizes conversion for you
Whether you're doing $50K months or $5M years, this conversation delivers strategies you can test this week.
📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-477/
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