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The case against AI agents for programmatic ad buying
This weekâs episode unpacks two major developments in the media and entertainment industries. Digidayâs executive editor of news Seb Joseph joins to analyze Netflixâs plan to purchase Warner Bros. Discoveryâs studio and streaming business (3:43) as well as Metaâs foray into signing content licensing deals with publishers for its AI chatbot (25:37).
Then this weekâs featured segment is a live recording from last weekâs Digiday Programmatic Marketing Summit, in which Attention Arcâs Christopher Francia makes the case for why programmatic ad buying shouldnât be outsourced to AI agents (34:50).
Then this weekâs featured segment is a live recording from last weekâs Digiday Programmatic Marketing Summit, in which Attention Arcâs Christopher Francia makes the case for why programmatic ad buying shouldnât be outsourced to AI agents (34:50).
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