Podcast cover: The Digiday Podcast

The Digiday Podcast

A show that explores the major stories and issues affecting brands, agencies, and publishers as they navigate the digital landscape. It features interviews with industry leaders and experts, offering insights into the latest trends, challenges, and opportunities in the rapidly evolving world of digital media and marketing.

Gone are the days of the one-size-fits all influencer deal. On one hand, creators are being treated like programmatic buys, measured on performance and scale. On the other hand, mega creators are locking down Hollywood-style brand integrations and long term equity deals. In this episode of the Digiday Podcast, Portal A co-founder and president Zach Blume breaks down what's behind the creator economy bifurcation.

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