Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.
Key Takeaways:
- How Julie helped save the Treasury Department $450 million
- The power of thought leadership campaigns
- The current state of women in PR
Episode Timeline:
2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign
3:22Convincing seniors to go direct deposit
5:28The impact of the direct deposit campaigns
7:23What's happening at Julie Lilliston Communications
9:00The power of thought leadership campaigns
10:10The campaigns are focused on media relations
12:00How to prepare executives for media engagement
15:10Components of a successful thought leadership campaign
20:15The state of women in PR and AI's impact
This episode’s guest:
• Julie Lilliston Communications on Instagram
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