PR 360

In This Episode…

This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.


Show Notes

·        [00:54] Are you a coffee or tea drinker?             

·        [01:10] What’s your favorite creamer?               

·        [01:22] What does make compelling content in 2020?              

·        [06:08] How should brands figure out when to say something and when not to say something?      

·        [10:02] How can brands write to their audience without upsetting most of them?

·        [12:28] Should PR pros learn how to audio and video edit?

·        [18:54] Technology made it easier for podcast to become popular

·        [20:21] Where do you think content is going to evlove for brands in the next 5 years?

·        [27:03] Do you think the written word will become popular again on social media?

·        [28:58] Do you think we are hitting that content overload?

·        [34:08] How will increased scrunity on social networks effect brand?

·        [41:43] If you had a budget that was limitless how would you spend it on content?  

·        [42:28] Final Thoughts


People and Companies, We Mentioned in the Show

·        Justin Petruccelli was our guest today. Learn more about Global Results Communication.


Episode Length: 43:05

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!



See acast.com/privacy for privacy and opt-out information.


View full episode

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.


Learn about:

  • How to handle a crisis like a pro!
  • What it takes to create a memorable PR campaign
  • What trends will we see in the PR industry
  • What tech advancements will shape the PR industry
  • And more!


See acast.com/privacy for privacy and opt-out information.

This description is from PR 360.

An interview podcast where we talk to the thought leaders in the tech PR industry


Explore more

Business podcasts A random podcast 🎲

Featured

What’s the Deal Cuz? | Black Culture Talkshow

Got Em’ Coach

Your podcast here? →it's Podmust Plus

Curated: news from the podcast world

Spotify sinks 7% after Apple announces plans for podcasting subscription serviceApple's plans to launch a new subscription podcast service seem to have investors worried about what that means for Spotify's valuation. www.businessinsider.comApple Mulls Podcast Subscription Service to Chase SpotifyTo continue, please click the box below to let us know you're not a robot. www.bloomberg.comSpotify's big bet on podcasts is failing, Citi saysAnalysts are looking for Spotify to show its podcast investments were worth it. www.cnbc.comPublic media owners agree to sell Pocket Casts podcast platformThe plan to sell Pocket Casts is in "early stages of development," according to an NPR spokesperson. current.orgSiriusXM Expected to Write Down Pandora by $1 Billion, Citing Royalty CostsSiriusXM expects to write down Pandora by about $1 billion, a 40% decline from the $3.5 billion price paid fewer than two years ago. www.billboard.comSpotify Bets Big on Podcasts as a Path to ProfitabilityTo continue, please click the box below to let us know you're not a robot. www.bloomberg.com2021 in Podcasting: Now What?Five big questions for the industry in the year ahead. www.vulture.comCondé Nast Entertainment wanted a major podcast network, but the producers say they got burned insteadThey received automated emails saying their contracts were up. www.theverge.comMeasuring Podcast Trail EffectivenessMeasuring audio trail effectiveness without a full A/B test medium.com6 reasons why it’s the right time to start podcastingEven though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up. Is now the time for you to produce your own podcast? More Americans (3.6 million… www.prdaily.comDavid S. Goyer Returns to the Dark Knight with Batman UnburiedDavid S. Goyer has played a major role in shaping how today’s audiences see Batman. Now, the popular film and TV writer, producer and director wants to shape how we hear him as well. www.dccomics.comThe podcasting battle to be the Netflix of audioAudio streamers see podcasts as a way to differentiate themselves from their competitors www.economist.comFrom ‘Throwing Fits’ to ‘Crime Junkie,’ Podcast Merch Has Become Big BusinessAs the podcasting industry has grown, so has its merchandise market. And it’s not just T-shirts and totes for these fledgling “lifestyle brands.” www.wsj.comTwitter acquires social podcasting app Breaker, team to help build Twitter SpacesTwitter has acquired social broadcasting app Breaker, the companies announced today via a combination of blog posts and tweets. The deal will see Breaker’s team joining Twitter to help “improve the… techcrunch.comPodcasting Is The New Battleground For Big Tech As Twitter Buys BreakerTwitter just bought podcasting platform Breaker, the app that took podcasting and made it social. www.forbes.com
About

Well, the bad news is: we're French. But the good news is: we built a top podcast directory that you can now enjoy in english. And voilà!

Navigation