Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.
Key Takeaways:
- The role of PR in supporting journalism
- The future of journalism
- Challenges in online publishing and content distribution
Episode Timeline:
1:00 Erin is a voracious reader
4:45PR needs to take responsibility as journalism struggles
7:15The importance of sponsored content
9:30Sponsored content shouldn't read like an ad
10:15Audiences don't mind sponsored content
11:10What does the future of journalism look like?
13:30The advantage of smaller outlets
14:10Problems facing online publishing
17:15Hope for the future of online publishing
18:45Why do journalists have an advantage in PR?
21:00Tod's thoughts on press releases
25:00Erin's thought leadership philosophy
This episode’s guest:
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