PR 360

Karen Gamba is a PR, networking, and business strategist as well as the CEO and co-founder of the ExV Agency. With locations in Atlanta, New York, and Hong Kong, ExV Agency creates out-of-the-box digital events, elevated branded narratives, and distinctive visibility campaigns for clients looking to expand their reach, reputation, and revenue. Here, she discusses the importance of authenticity, the challenges of producing unscripted content, and her relationship with business partner Frank Carlisi.

Key Takeaways:

– The power of authenticity

– The problem with producing unscripted content

– How to be vulnerable in a professional setting

– ExV’s new Grow Your Brand Masterclass

Episode Timeline:

1:30 How did ExV get its unique name?

4:25 How Karen started the company with Frank Carlisi

8:45 What makes an event innovative?

9:30 The importance of bringing together professionals of different age groups

10:45 Pushing the envelope of vulnerability

12:00 How to be authentic in a professional setting

13:00 Making authentic connections

16:10 How Tod gets authentic interviews on PR 360

17:30 The perils of creating unscripted television

21:30 Handling creative criticism

23:20 The lightning-in-a-bottle paradox

25:00 ExV’s new webinar Grow Your Brand Masterclass to help emerging business owners navigate the PR world

This episode’s guest:

• Karen Gamba

• ExV’s website

• Follow Karen on LinkedIn

• Learn more about the Grow Your Brand Masterclass

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