Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group.
– The importance of networking.
– How Rob’s love of professional wrestling has informed his career in branding.
– The dos and don’ts of building a personal brand.
– Rob reveals his latest endeavor, the Nexus Group.
1:40 Rob talks about the creation of ARCG on its tenth anniversary.
3:25 Why professional wrestling is a giant promotion.
3:55 How Hulk Hogan became successful.
4:46 Wrestler Gene Snitsky changed Rob’s career trajectory.
6:10 Getting people verified on Twitter.
8:30 Wrestling is a tight-knit community.
10:20 What has Rob learned about personal branding from professional wrestlers?
13:40 Why branding is more important than ever.
14:30 What are the first things one should know about building a personal brand?
15:40 How Rob helped rapper Cooli Booli build a brand based on positivity.
22:00 What inspired the Nexus Group?
28:00 The importance of networking across different industries.
33:20 Tod shares his Andre the Giant story.
This episode’s guest:
• Rob Aurelius
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An interview podcast where we talk to the thought leaders in the tech PR industry