Creative Shop Talk with Wendy Batten

Latest episode

205. Workshops and Classes: Added Income for Your Retail Shop

With host retail coach Wendy Batten


In This Episode: 

If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a game changer that levels up your retail shop. If you’ve already mentally rejected the idea of workshops, I’m challenging you to listen to this episode. It will surely change your perspective!


Many retailers are hesitant about teaching workshops, but the reality is that not hosting classes is a huge missed opportunity for your retail shop’s visibility.  And honestly, you don’t even have to be the one who teaches the workshop! 


Throughout this episode:

  • I’ll share some ideas on how to decide what types of workshops/classes you might want to consider hosting (you’ll want them to mesh with your brand/product offerings)

  • Who in the community you could contact for class collaborations

  • When it makes sense for the workshop to take place outside of your retail shop entirely! (Have I gotten your attention yet!?)


I’ll also share:

  • Tips for making your workshops/classes successful 

  • How to get bums in seats

  • A hot take: your current customer base might not be the people you are interested in bringing in for workshops, it might be an opportunity to expand. 


Hopefully, I’ve convinced you to consider classes of some sort. It’s time to get out of your own way and figure out how you want to gather people in your retail shop through hosting and/or teaching workshops! Let’s dig in!


Get your list of workshop tips HERE!

Need more?

Join me and our supportive community of retailers in my Retailer’s Inner Circle! You’ll have access to countless Masterclasses including Foot Traffic Made Simple. Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE.


Most impactful: Join the small group 6-Week Sales Accelerator course.

We start on April 24th! More information HERE.

Related podcasts we think you’ll like: 

Episode 143: How to Plan & Host Successful Events and Promotions in Your Retail Shop

Episode 145: How to Market Promotional Events in Your Retail Shop

Episode 176: Retail Marketing for Gen Z to Boomers


About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at 


For more support from Wendy


Retailer’s Inner Circle - Join Wendy inside the best retailer’s community


Free resources for shop owners 


Hang out and connect with Wendy on IG 


All of Wendy’s programs and services for shop owners can be found HERE. 

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

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Description by Creative Shop Talk with Wendy Batten
How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
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