VUX World

VUX World ∙ Monday February 17, 2020 ∙ duration: 58:36

Voice at VaynorMedia, situational and sound design with Claire Mitchell

VaynerMedia are one of the leading global digital agencies. Director of Innovation at VaynerSmart, Claire Mitchell, joins us to share how VaynerMedia approach voice, as well as sharing some insights on situational design and sound design.

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Presented by Readspeaker

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

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They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.

If you're in the market for any form of TTS technology, check out Readspeaker today.

In this episode

What is situational design? What does it mean for the creation of your voice application? Claire Mitchell of VaynerMedia joins us in this episode to find out.

In this episode, we take deep dive into situational design and how you can apply it to your voice first applications, Alexa skills or Google Assistant actions.

Claire also has a passion for sound design and identifies this as an area of focus for voice in 2020. We speak to Claire about how VaynerMedia have used effective sound design to improve VUX and Claire also shares some examples of use cases and applications where sound design is being used to great effect.

We also have a general chat about voice at VaynerMedia and Claire's experience in voice technology and smart home VUI overall.


Join Claire on Linkedin

Situational design

The Audible Past

Bloomberg Sonificiation

The Structure of Scientific Revolutions

Fritz Kahn

View full episode Technology
Learn how to implement voice first strategy and create world-class voice experiences with VUX World. Every week, we speak to industry thought leaders and practitioners on the three core pillars of voice: strategy, design and development. We share the deep details of how they do what they do, so that you can do what you do, better. [This section is from the podcast author. PodMust is not responsible for its content.]
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The practical voice podcast that helps brands and agencies create world class voice experiences by covering the practicalities of voice assistant strategy, design and development.

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