Planet Money

Cost-cutting, quiet guilt and the inflation generation

September 9, 2026
Cost-cutting, quiet guilt and the inflation generation
In this economy it is boom times and doom times all at once. The statistics aren’t really capturing it. K-shaped only goes so far as a metaphor. So … we asked you to help. And you delivered! 

One one hand, the stock market is on a prolonged, upward trajectory. Unemployment is low and inflation has come down from its peak. But on the other hand, inflation is frustratingly sticky and higher than we want, job turnover is extremely low making looking for work an endless grind, and more than 75% of Americans say they’re stressed about money. 

So we asked you – our listeners – how is the economy working for you? We got a range of responses. Some people are going to great lengths to save money and make ends meet, others are thriving and feel kind of guilty about their good fortune. We also heard from a new generation being shaped by this economic moment into hyper cost-conscious shoppers. You might call them the inflation generation. Each story helps us understand what’s actually going on in the economy and what the stats aren’t capturing. 

Read: 
Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life 
Our Game: Sell Me A Sasquatch about the hilarious chaos of monstrous dealmaking.
Our weekly longform Planet Money newsletter
Our weekly Indicator round-up newsletter

Follow: 
Instagram
TikTok
YouTube
Facebook

Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.

This episode of Planet Money was produced by Emma Peaslee and edited by Alex Goldmark. Reporting help from Charlotte Isidore. It was fact checked by Sierra Juarez, and engineered by Robert Rodriguez. Special thanks to all our listeners and all of you who wrote in to let us know how you’re doing. 

Music: NPR Source Audio  - "What I Need," "Feel the Love," and "Red Line"


See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy

Read more

0 comment

Be the first to comment on this content.


The podcast:

The economy explained. Imagine you could call up a friend and say, “Meet me at the bar and tell me what’s going on with the economy.” Now imagine that’s actually a fun evening.

Latest episodes:

How can I listen to other podcasts?

Click here to discover another podcast randomly, or here to browse our categories. Lazy? That's okay, we did some research and selected podcasts just for you.


And what is Podmust?

Podmust is a french project aiming to promote the best podcasts. You can help us by sharing this page (this also helps the podcast, by the way). Thank you! 🙏

Stay informed, the audio way.

Podmust curates what you need to listen.
Discover some of our collections: our best News & Politics podcastsour best Music podcastsour best Sports & Recreation podcasts.

UK Edition

Well, the bad news is: we're French. But the good news is: Podmust curates the world's podcasts so you can focus on staying informed or entertained. And voilà!

© Podmust
Navigation