The Digiday Podcast

As more surfaces become ad inventory, the economics get complicated

September 15, 2026
As more surfaces become ad inventory, the economics get complicated

Ads are coming for smart refrigerator screens, car dashboards and AI search results. So what happens when everything becomes ad inventory? On this episode of the Digiday Podcast, hosts Tim Peterson and Kimeko McCoy dig into how far advertising can expand before the business of selling attention starts to break down.


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