The MAHA Shake-Up at Steak ‘n Shake
Patriot Shakes. Huge American flags. Beef Tallow. Steak ‘n Shake, the classic fast food chain, is in the middle of an audacious turnaround strategy: a full embrace of the Make America Healthy Again movement. WSJ’s Heather Haddon spoke with the chain’s new “chief MAHA officer” and explains what’s behind the rebrand. Ryan Knutson hosts.
Further Listening:
- Breakfast Battle: The Cereal Industry vs MAHA
- The Corporate Grudge Fueling Cracker Barrel’s Logo Fiasco
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