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The “Tradwife” To Girlboss Pipeline

October 24, 2026
The “Tradwife” To Girlboss Pipeline

The “tradwives” are retreating. Nara Smith went on Call Her Daddy to renounce any association with the term, and has been in the middle of a full-on rebrand as the promotes her new cookbook. Other figureheads, like Hannah Neeleman aka Ballerina Farm, are taking a step back to put their business first. Meanwhile, the actual former tradwives are suffering. On today’s episode, host Kate Lindsay is joined by author and Culture Study host Anne Helen Petersen to talk about why these women are making such public shifts, and what happens when the word “tradwife” loses all meaning.


This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay.

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Slate’s new digital culture podcast ICYMI is here to digest all the latest chaos, trends, and #drama from the web — so you don’t have to. And for that, we thank hosts Madison Malone Kircher and Rachelle Hampton for their service. This bi-weekly podcast goes beyond the surface of our screens, covering not only what trouble the newest viral main character of social media got into, but also why it matters. It’s incisive, insightful, and miraculously always finds a way to cut through the static noise of the digital void to find the human side of it all.

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