75 Hard, a new trend sweeping TikTok, is just another fad diet pretending to be a mental toughness challenge. On today’s episode, Madison and Rachelle revisit the world of diet culture to unpack exactly what makes 75 Hard so insidious, and why it’s so hard to curate a healthy approach to wellness culture on your TikTok feed. They also down a gallon of water during the episode, something we do not recommend you trying at home.
And don’t forget to check out Decoder Ring’s history of hydration.
Podcast production by Daniel Schroeder and Derek John.
Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Slate’s new digital culture podcast ICYMI is here to digest all the latest chaos, trends, and #drama from the web — so you don’t have to. And for that, we thank hosts Madison Malone Kircher and Rachelle Hampton for their service. This bi-weekly podcast goes beyond the surface of our screens, covering not only what trouble the newest viral main character of social media got into, but also why it matters. It’s incisive, insightful, and miraculously always finds a way to cut through the static noise of the digital void to find the human side of it all.