Want to grow your podcast? Get one of these

Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today

• Podcast newsletters (ones you run for your podcast, not this one) are "the best real estate to own in podcasting", says Sounds Profitable's Tom Webster in an article this week. 87% of subscribers to podcast newsletters have listened to an episode because of them (42% often have), and of course they allow you to speak directly to your audience (and get more information from them, like surveys or even merch sales). It's part of The Podcast Atlas, research released earlier this month; Webster also notes that all the best newsletters let you hit reply and talk directly to the creator: we agree, and you're more than welcome to try with this newsletter too.
• The UK media regulator, Ofcom, released research on the UK's media habits. There is lots of data on podcast listening, with the word mentioned 135 times (!) - of interest, 53% of the UK listen to "speech audio" such as podcasts or talk radio: people aged 25-34 have the highest reach across speech radio, podcasts and audiobooks. YouTube is the most-used platform for any audio content. Only 45% of Brits think there are too many adverts in the podcasts they listen to (it should be said that all BBC podcasts are free of advertising).
• Blubrry has announced new, time-based hosting plans for new customers - what the company describes as "a simpler way to choose a plan based on how much audio and video content they publish each month". The plans include one starting at just $7.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Schedule Time with John Wordock — Has your podcast stopped growing? Does your network need help? Hire 20-year industry veteran John Wordock. He advises clients on content, platform, promotion and monetization strategies.
• Why Finance Podcasts Outlast the Rest — Clarity of audience, consistent quality, long-term commitment, and guest strategy. This guide covers what separates finance shows that keep growing from ones that disappear. Free.
• It's the LAST DAY to enter The SONARR Awards — Australia's new awards for podcast, radio, audiobook & voice-over. 34 categories, one SONARR of the Year, a $10,000AUD cash prize pool, indie entries $75AUD. Submissions close FRIDAY, 31 July.

Gold supporters: Buzzsprout, Mowpod, The $100 MBA, Podbean, Cloud10, The Podglomerate, The Content Creator's Accountant, Magid, Libsyn, Scicomm Media, Audiohook, Cohost, RedCircle, PAVE Studios, Podscribe, Simplecast, audioBoom, Sounds Profitable, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websites

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, Companion Arts, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Podium , Castbox, Podcast Movement, Jonekiri, POW PR, Ausha, Tink Media, Locked On Podcast Network, Podium, iono.fm, Hypecast, Blubrry, SoundStack, The Podcast Haven, Frequency, Truefans, Compliance Podcast Network, PodAnalyst, Voxtopica, Health Podcast Network, Rhapsody Voices, Sonic Influencer Marketing, Jam Street Media, Headliner, CreatorX, Lemonada Media, Rephonic, Diversion Podcasts, Transistor, Double Elvis Productions, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Lower Street, School of Podcasting, Revolver Podcasts, Podigy, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.

Image: Chuttersnap