Peter Santenello has been documenting his world travels on YouTube for nearly two decades, but it wasn’t until he moved in with a family in the Ukrainian countryside that he really began to hone his storytelling approach. There were no flashy edits or celebrities, just visits with locals talking about their home, and his Ukraine series quickly gained an online following in that country.
When the pandemic hit, Peter moved home to the United States and wondered if his formula could work there too – and that’s when his audience really exploded. Now with more than 4 million subscribers, Peter travels around the country chronicling all sorts of micro-cultures that “the media fails to capture,” showcasing places at various points of the economic cycle, some booming, and others left out of prosperity and struggling to hold on.
He joins Anna to talk about transitioning to US-based videos, what makes his approach unique, and why curiosity beats expertise.
You can watch all of Peter’s videos on his YouTube channel @PeterSantenello, and his new book Your Fellow Americans: Dispatches from Across the Country We Call Home is out now.
This episode was produced by Andrew Dunn.
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