Drinks Adventures

Drinks Adventures ∙ Friday June 26, 2020 ∙ duration: 49:38

Lessons from SARS and China drinks trends with industry veteran Ian Ford

Summergate Fine Wines & Spirits co-founder Ian Ford is currently navigating the second disease outbreak of his career in the China drinks industry.

SARS had very similar impacts on the Chinese economy to those of COVID-19. As such, Ian has a unique perspective on recent events, and what the next few months could look like for those of us who are in the process of emerging from lockdown.

But this interview was also an opportunity to find out a bit more about the Chinese drinks market from Ian, who has an intimate understanding of the local consumption trends.

Since selling Summergate to Australian retailer Woolworths in 2014, he founded a new company called Nimbility, which provides expertise to wine, spirits and beer producers seeking to export their products to Asia.

And in fact, I know of at least one company previously featured on Drinks Adventures that has used Nimbility's services.

First up though, you'll hear from Ian how he originally came to relocate from New York City to begin a career in the Chinese drinks industry in 1995.

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Drinks Adventures is a new podcast for adventurous drinkers of beer, wine, spirits, cider… and everything in between.Today’s drinker is consuming less alcohol overall, and instead spending more on higher quality products that deliver on flavour and are underpinned by authentic stories.The people who produce and champion these fine drinks are the talent you will be hearing from on this podcast.Drinks Adventures is produced and hosted by drinks writer James Atkinson.Contact us by emailing [email protected] [This description is from Drinks Adventures.]

Drinks Adventures is a new podcast for adventurous drinkers of beer, wine, spirits, cider… and everything in between.

The impetus for the podcast is the many exciting trends we are currently witnessing across all categories of premium drinks.

Winemakers, brewers and distillers are increasingly experimenting and collaborating with one another on products that blur the definition of what’s in your glass like never before.

Such hybrid products are playing to drinkers who are increasingly open-minded and adventurous and enjoying a wide array of different drinks to suit different occasions, rather than identifying with one particular category.

Today’s drinker is consuming less alcohol overall, and instead spending more on higher quality products that deliver on flavour and are underpinned by authentic stories.

The people who produce and champion these fine drinks are the talent you will be hearing from on this podcast.

Drinks Adventures is produced and hosted by drinks writer James Atkinson.


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