Just Get Started

Episode 345 welcomes back Seth Godin for his 2nd appearance. Seth is launching his new book, The Song of Significance: A New Manifesto For Teams

ABOUT THE SONG OF SIGNIFICANCE:

An urgent manifesto for teams and leaders facing unprecedented challenges, from the bestselling author of Linchpin and Tribes

What if we could create the best job someone ever had? What if we had that job?

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance, and mandatory meetings. Workers are responding by quietly quitting and working for their wages.

There is a better answer, a human answer, and it is within everyone’s reach.

In The Song of Significance, legendary author and business thinker Seth Godin brings us a powerful vision of how we can change the course. The choice is simple: either we keep treating people as disposable, and join in the AI-fueled race to the bottom—or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.

In Godin’s signature style, the book outlines a series of practical yet game-changing commitments we must make and a list of organizational milestones on the way to significance.

This is a book to share with bosses and co-workers, to discuss and put into action. We have a choice to make about how we spend our days, and it’s within our power to make things better – for everyone. Because as Godin writes, “Humans aren’t a resource. They are the point.”

Find Seth Online:

Website: https://seths.blog/

New Book: The Song of Significance: A New Manifesto For Teams – Link to buy -> https://www.penguinrandomhouse.com/books/736958/the-song-of-significance-by-seth-godin/

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Find Brian:

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Website: https://brianondrako.com/

Youtube: https://www.youtube.com/@brianondrako

Twitter: https://twitter.com/brianondrako

Instagram: https://www.instagram.com/brianondrako/

Linkedin: https://www.linkedin.com/in/brianondrako/

Substack: https://brianondrako.substack.com/

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