3 actions publishers are taking to survive a post-Google world
Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally doing something about it. The publishing industry has been forced to reckon with declining referral traffic from Google as the tech behemoth prioritizes its AI-powered search, or AI Overviews. Companies like Axios, The Verge and Time have starting sprouting greenshoots, turning gripes into game plans to survive in what could best be described as a search-pocalypse. Senior media reporter at Digiday Sara Guaglione and senior media editor Jessica Davies joined a recent episode of the Digiday Podcast to discuss the greenshoots that seem the most promising.
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