Advice Line with Kenneth Cole

How I Built This

Today’s callers: Matt from New York City unpacks the stigma working against his line of foot wellness products. Then Emefa in Toronto seeks a direct relationship with customers of her fashion brand in the wake of a key retailer going out of business. Finally, Levi in Rhode Island explores new audiences and product lines for his commemorative golf sculpture business.

Plus, Kenneth and Guy discuss how to make social impact a real part of your business model.

Thank you to the founders of Pedestrian Project, ISRAELLA KOBLA, and Swing Sculpt for joining us on the show.


If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Kenneth Cole’s founding story as told on the show in 2020.


This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.


Read more

The podcast:

Listen to the popular show How I Built This podcast from NPR. Guy Raz is your host and dives into the stories behind some of the world’s best known companies.

Explore more content:

Business A random podcast

How can I listen to other podcasts?

Click here to discover another podcast randomly, or here to browse our categories. Lazy? That's okay, we did some research and selected podcasts just for you.


And what is Podmust?

Podmust is a french project aiming to promote the best podcasts. You can help us by sharing this page (this also helps the podcast, by the way). Thank you! 🙏

Stay informed, the audio way.

Podmust curates what you need to listen.
Discover some of our collections: our best Business podcastsour best News & Politics podcastsour best Music podcasts.

Well, the bad news is: we're French. But the good news is: Podmust curates the world's podcasts so you can focus on staying informed or entertained. And voilà!

© Podmust
Navigation