The Power of Purpose-Driven Research in Healthcare with John Gonda

John Gonda is the Vice President of Public Relations at Sage Growth Partners, a national healthcare growth strategy and marketing firm. With more than 25 years of experience in public relations, strategic communications, and content marketing, he helps healthcare organizations strengthen their brands, build industry influence, and accelerate growth through integrated media relations, thought leadership, executive positioning, and strategic storytelling. In this episode, John shares the importance of purpose-driven research in healthcare PR, the impact of AI storytelling, and how to build trust and thought leadership in a rapidly changing industry.

Key Takeaways:

- AI content can undermine credibility if not used carefully

- Trust is more important than ever in healthcare PR

- Simplifying complex healthcare topics makes stories more relatable

Episode Timeline:

1:49How John entered healthcare PR by accident

3:10Current trends and disruption in healthcare

4:20Staying updated in a rapidly changing world

5:40The Challenges of AI-Generated Content

8:05How Sage Uses Purpose-Driven Research

9:30Recent Research Initiatives on Maternal Health

10:22The role of credible research in the AI era

11:45The importance of visuals and supporting content

13:10Translating complex healthcare topics for the public

14:45 Remarkable healthcare stories and their impact

16:40Why trust is critical in the age of AI

19:00John's thought leadership philosophy

This episode's guest:

• John Gonda on LinkedIn

• Sage Growth Partners

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