Perfect Pitches and Emerging PR Trends with Samiha Fariha

Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations. 

Key Takeaways:

- Crafting compelling media pitches

- The growth of the pay-to-play media environment

- Impact of AI in PR

Episode Timeline:

1:30 Is Samiha a coffee or tea drinker?

2:45 What got Samiha interested in PR?

4:00 Emerging trends in PR

5:45 Brands should look into affiliate partnerships

6:45 The emerging pay-to-play market in media

7:30 Editors are pushing back against AI

8:30 The rise of AI on Qwoted

9:20 Whatever happened to human writing?

10:00The rise of pay-to-play on TV 

12:05How to write a great pitch  

13:50Journalists want to write a fun story

15:45How to build a great media list

18:00Talking to college students about AI

19:50Why journalists don't like AI

21:45Samiha's thought leadership philosophy

This episode’s guest:

• Samiha Fariha on LinkedIn

• Golin Ketchum's website

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