Personal branding, self-promotion, getting noticed. If those phrases make you uncomfortable, you are not alone. Self-promotion is often feels strange, possibly because of others’ perceptions of us, fear of rejection, or fear of failure.
I know many of you job seekers know the importance of branding. (LinkedIn, resume, how we show up to interviews). The concept is there, but the execution is difficult.
My next guest Vanessa Errecarte tells us that self-promotion doesn’t have to be stressful, time-consuming, or inauthentic. In fact, she teaches one of the nation’s only MBA courses on personal branding and her new book, Valuable & Visible: Redefining Personal Branding by Leading With Impact Over Image, rejects legacy definitions of personal branding focused on self-promotion and instead shows how to build a service-based, credible, and authentic digital reputation that can help you achieve your wildest professional goals.
Resources from the show:
Order Vanessa's book: https://www.amazon.com/Valuable-Visible-Redefining-Personal-Branding/dp/1394395000?ref
Free Resume Critique: https://www.letseatgrandma.com
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